The UGC playbook to launch Malaysia's first Marvel × Honda collaboration and make the ADV160 Spider‑Man Edition impossible to scroll past.
Malaysia's first Marvel × Boon Siew Honda collaboration. A limited ADV160 Spider‑Man Edition, decked in full Super Hero livery, landing at a Penang pop‑up and cinema displays timed to Spider‑Man: Brand New Day. With only 300 units and no restock, the story writes itself: scarcity, fandom and a bike that reflects who you are.
Make the collab unmissable across the feeds where Spider‑Man fans and young riders already live.
Turn 300 units into can't‑miss scarcity, and the merch drop into a reason to show up.
Drive real footfall to the pop‑up and cinemas, and test rides and sales at IMX.
We source, script and produce every video end‑to‑end. You approve the shortlist and every script before a single frame is shot.
Why is my whole feed suddenly full of a Spider‑Man motorbike?
The announcement. Honda's first-ever Marvel collab, with more coming. Social-proof led, not an ad. It drives the 300-unit scarcity, gets people to see it in person, and asks them to comment which Marvel collab is next.
People are walking out of the cinema with free limited edition Spider‑Man merch.
The participation play. The bike is set up at the cinemas so fans see it in real life, timed with Brand New Day. Watch, snap, win limited edition merch, and every visitor becomes your next piece of UGC.
Everyone's obsessed with the Spider-Man look. But let me talk to the actual bike people.
The review, for riders who love the Honda ADV160 whether or not they want the edition. RoadSync, 350 km a tank, real storage, then a test ride at a local showroom.
Our creators film talking-head and greenscreen, and we build every scene from your official B-roll, press assets and internal content. No location logistics, no on-site risk. And here's the upside: because we pull from your entire asset library instead of one visit, we unlock far more variety — more settings, angles and hero moments than any single shoot day could ever capture, remixed across all 15 videos.
ONE INPUT FROM YOU → your bike, pop-up, cinema and Spider-Man B-roll, press assets and internal content. The richer the library, the more variety we create.
A dedicated home for the collab, native to where Spider‑Man fans and the 21–35 crowd already scroll.
Push the best cuts to the main channel for instant scale and credibility.
Instagram Reels and YouTube Shorts, formatted for each platform's audience.
Put spend behind the top‑performing organic cuts. UGC that already proved itself converts hardest.