The UGC playbook to launch Malaysia's first Marvel × Honda collaboration and make the ADV160 Spider‑Man Edition impossible to scroll past.
Malaysia's first Marvel × Boon Siew Honda collaboration. A limited ADV160 Spider‑Man Edition, decked in full Super Hero livery, landing at a Penang pop‑up and cinema displays timed to Spider‑Man: Brand New Day. With only 300 units and no restock, the story writes itself: scarcity, fandom and a bike that reflects who you are.
Make the collab unmissable across the feeds where Spider‑Man fans and young riders already live.
Turn 300 units into can't‑miss scarcity, and the merch drop into a reason to show up.
Drive real footfall to the pop‑up and cinemas, and test rides and sales at IMX.
We source, script and produce every video end‑to‑end. You approve the shortlist and every script before a single frame is shot.
Why is my whole feed suddenly full of a Spider‑Man motorbike?
The announcement. Honda's first-ever Marvel collab, with more coming. Social-proof led, not an ad. It drives the 300-unit scarcity, gets people to see it in person, and asks them to comment which Marvel collab is next.
People are walking out of the cinema with free limited edition Spider‑Man merch.
The participation play. Our creators film on location at the GSC cinema displays, doing the exact thing fans will do: watch Brand New Day, find the bike, snap, win limited edition merch. Every visitor becomes your next piece of UGC.
Everyone's obsessed with the Spider-Man look. But let me talk to the actual bike people.
The review, for riders who love the Honda ADV160 whether or not they want the edition. RoadSync, 350 km a tank, real storage, then a test ride at a local showroom.
For the Scan, Share, Win video, every creator visits the GSC cinema display in person and films with the bike. Real place, real reactions, the exact experience we're asking fans to have. The rest of the campaign runs on our studio model: talking-head and greenscreen built from your official B-roll, press assets and internal content. Your entire asset library on top of the location shoot means far more variety, more settings, angles and hero moments, remixed across all 15 videos.
ONE INPUT FROM YOU → your bike, pop-up, cinema and Spider-Man B-roll, press assets and internal content. The richer the library, the more variety we create.
No new account to build from zero. The collab lives as a recurring Marvel Series on Honda Motorcycle Malaysia's existing official pages, riding an audience that already follows and trusts them.
TikTok @hondamotorcyclemy, Instagram Reels @hondamotorcycle.my, YouTube Shorts @hondamotorcyclemalaysia, and Facebook /boonsiewhonda.my. Each cut formatted for its platform.
Episodic “Marvel Series” framing so every drop feels like the next chapter, setting the stage for the next Marvel character fans vote for.
Put spend behind the top‑performing organic cuts. UGC that already proved itself converts hardest.